Complete Training Guide to Facebook Ads with 10 Video Lessons By Terrell Flautt Usually, local businesses think they have a good idea of how to build the local brand. Whether you own a corner pizza shop, a pawn shop, your a realtor, or some sort of music training or educational service, you’d think that local outreach is the way to go. You basically would join all sorts of local community groups. People would talk and network, you’d pass out your collateral such as business cards and brochures, asking local business owners to keep a small stack in their front office for customers, you hang up your business cards and flyers in the local coffee shops and bookstores, and sooner or later, enough people will find out what you have to offer. This is how a lot of businesses start; it’s all based on one-to-one, person-to-person interaction. And this method is still very much viable today, if you are already doing this then you know that it is a great way to start out in any field building solid, loyal, networks of customers and other people you are able to work with. It should also be obvious what this approach’s key disadvantage is. People. Not everyone is an extrovert that loves talking to people. Some people get freaked out at the idea of meeting new people. This is a fear that we all have to face at some point when starting a new business but there are other ways of networking and marketing your brand. There are people who would like to keep to themselves. It’s perfectly okay to be an introvert. If you’re shy, there’s no shame in that game. Unfortunately that is the way it has always been, local business has always been geared towards socialization. If you’re a shy person, I can understand. Sometimes, when I am interacting with strangers I feel like gouging out my eyes. It can be literally, quite physically uncomfortable. I get where you’re coming from. Most people don’t take social situation like a fish to water. It is no surprise that a lot of local businesses don’t do all that well. Their owners have a good idea of what they need to do, but for whatever reason, maybe it’s personality. Maybe it’s time, maybe it’s other resources. They just don’t get around to doing it. Not surprisingly, they don’t build a local brand.