By Terrell Flautt
Ahh, memories! Let me take a trip down memory lane. Join me for a minute. You might learn something.
Years ago, I remember my very first ad on Facebook. I was so excited because I was about to drop hundreds of dollars on this new ad campaign. In the back of my head, I knew my ad campaign would not fail. It could not fail.
I had at least 2 back up ads.
I’ve written LOADS of copy!
My landing page that I set up was very compelling!
Well, at least I thought it was..
So I dropped the cash and ran my new badass ad campaign that was going to be my ticket to the big boys playground. Then, after spending several hundred dollars of Facebook ads, it quickly began to dawn on me that I was burning money. I was starting to feel hopeless because regardless of what I tried and regardless of how rad my design was, somewhere along the line, my content simply was not connecting with types of people I wanted to reach. There was a disconnect there, and I could not quite put my finger on it at the time.
When I first started out. I had no money. I don’t even want to talk about what I went through to get the money to run those Facebook ads for my new advertising business. Here I was supposed to be a badass marketing agency and yet I couldn’t even get my own customers so how in the hell was I going to get my clients customers?
I was so mad and after actually swearing off paid social media ad campaigns for the better part of the following year, I finally happened to discover something different and actually found the real answer. In my time away from paid ads I started to change my perspective a little because of the reality check that I was just hit with. During this period of time I began focusing on something now labelled as “content marketing”. Content marketing is the method of creating and sharing viral content related to your niche in order to gain a following. This organic traffic is the foundation of any overly successful online business. I found that out when I clearly saw that my free social media campaigns involving viral content sharing on Facebook produced better results than my paid ads.
That’s rad! But… how did this happen, exactly?
My social media campaigns started to have a noticeable positive trend shift after I added one new thing to my social media strategy. Actually, by using this one modification, I was able to literally transform my results by sharing basically the same content I was already posting. What I did to get different results was reach out to influencers in my niche and get them to share my content on their social media pages.
I don’t care how weird or how esoteric or seemingly obscure you think your niche may be, there are people who specialize in that type of niche. One of clients that I manage social media accounts for is a witch. If this was 200 years ago they would def burn her at the stake but in 2019 she has a thriving following on tumblr. She is not the only witch on the internet. There are people that live, eat, and breathe witchcraft. They can’t get enough information involving spells, potions, holistic healing, and witchcraft!
People that specialize in certain niches are called influencers and have Facebook pages, they have personal accounts, they have blogs—whatever the case may be, people follow them because they know that they are the “go to” source for the specialized type of information they’re interested in.
After doing a minimal amount of actual research. I figured out who was popular in my niche. I found out who were the leading influencers on Facebook for my niche, I made it a point to network with them.
In order to get on an influencer’s good side you need to play the submissive role (not like in BDSM!). Reach out them and ask them if they would be willing to let you pick their brain once in a while about the niche, about your brand, and things the influencer does. Once you have introduced yourself and the know who you are you can start tagging them in your social media posts. Be sure to compliment them, tell them you look up to them, and that you would appreciate any tips that they could give you to help you succeed in your niche.
It works like a charm because everyone is driven by ego, especially people who make videos about themselves on the internet. Just by approaching these people, you are essentially acknowledging the fact that they are experts, you are bowing down to them, stroking their ego. Which is exactly what you want to do because first impressions are important and this will create a student / mentor dynamic where an influencer may feel inclined to help you succeed by giving you tips and even sharing your content on their pages if they like your style.
Second of all, when you ask a popular influencer for help regarding the niche, this gives them the opportunity to contribute to the community they represent. If they are good at what they do then they will take advantage of this chance to help you out. They may give you valuable leads and/or help you produce your content. What do you think their attitude would be about content they helped you produce? You bet they will be sharing it with their audience which can be HUGE for an up and coming content creator in a competitive niche.
One time I had published an article late at night and fell asleep while typing it. Needless to say it wasn’t my best work. The influencer that I was consulting with when researching materials for the article at the time still published it on her blog! She still tweeted about it! She still posted the back link to her blog post which links to my article on her Facebook page. Why? Emotional investment.
Even if the influencer knows at the bottom of their hearts that the resulting content that you produced from your collaboration with them isn’t the best content in the world, they would usually still feel proud about the content because it features them! It helps them feel appreciated and further builds their authority and credibility in your niche.
After I started collaberating with influencers in my niche my web traffic exploded through the roof. The interesting thing is that a large chunk of that traffic actually converted into paying customers. People either bought ebooks, signed up for the newsletter or entered their email addresses for the CPA leads I was promoting at the time (subscribe to the weekly webzine and video broadcast because I will be talking about the best CPA programs to be affiliates for in 2019). Whatever the case may be, the customers were finally engaging in behavior that ended up increasing my income.
The secret? Influencer networking. Market to these people directly, make friends, and they will take care of you. Just don’t forget to take care of them.
Also, don’t be an ass kisser. This is important because I see it all to often. If you approach them as an ass kisser, obviously sucking up to them in order to get them to like you then that is not going to make a good first impression. It is okay to give compliments but it is also okay to give critique. This is how you earn respect. I have a whole chapter about this in my brand new ebook on social media marketing which you can pick up now for only $7. For a limited time you can actually get a free copy of the ebook just by subscribing to the email list in the right hand sidebar —>
Anyways, you may be thinking that this takes a lot of work. You’re absolutely correct. It also takes a fair amount of time. If you don’t know what you’re doing or if you don’t have a certain strategy going for you, don’t be surprised if you burn up a lot of time, effort and energy, only to end up with a whole lot of nothing.
Thankfully, there is a shortcut. Click here to read my book on how I was able to solve this problem. The best part is that I was able to automate everything using social media management platforms, a Facebook chatbot, and wordpress plugins.
Download my book today and get on the inside track in figuring out how to make real money off social media marketing. People are already doing it right now to make a lot of money online. If they can do it, you can do it too and the sooner you get started, the better.