Top 10 Factors That Influence a Customers Decision to Buy
By: Terrell Flautt
Here is a list of the top 10 factors that influence someones choice to buy or not to buy a product on your website.
1.) Quality of products offered
56% of people shopping online said that they buy a product based on how high they perceive the quality of that item to be.
2.) Free Shipping
49% of people buying something from amazon.com said that they are more much more likely to purchase an item they were looking for if it had free shipping.
3.) Return policy
35% of people making a purchase said they have a much higher chance of buying an item they know they can easily return if there are any problems. This is especially true of first time buyers and new products. When combining first time buyers and new product launches, offer a simple return policy and watch your conversions increase by 35%.
4.) Customer reviews
33% of people said that when they can clearly see a lot of positive reviews and few bad reviews that that is much more likely to convince them to purchase the product over a product without as many positive reviews or more negative reviews. Reviews matter!
5.) Visual search abilities
30% of people are more likely to buy when they can easily find and see what they are looking for on your website.
6.) Navigation optimization
When optimizing the navigation of our website we found that conversions increased by 26%. ABO! Always be optimizing!
7.) How easy it is to checkout
Creating an easy, no distraction check out process increased average conversions by 24%
8.) Multiple options at different price points
When selling products online if you offer more than 1 option for multiple price points you can increase your conversion rate by up to 24% or more.
9.) Special Sizes
If you are selling clothing, costumes, or anything like that then you can increase conversions by up to 12% or more by offering custom sizes. As a bonus tip, You can also collect email addresses by offering a customer fitting PDG guide in exchange for email addresses on your landing page if you don’t have anything to offer as an incentive for people to sign up for your list.
10.) New product releases
By regularly releasing new products you can increase your conversions by up to 10% or more.
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