Who Makes Up Your Audience?
As a webmaster there are things that you need to know. The kind of people who visit your site is a important because that information is what you use to enhance the user experience on your website. This results in you gaining repeat visitors that are loyal to your brand and come back for more time and time again.
What is the age level and what kind of knowledge does your audience have? A layman might hang out on a general gardening page. The difference being that a professional botanist might turn his nose at the same webpage. Just like your average Joe leaves a page about abstract physics whereas an educated university physics graduate would probably find that same page of interest.
Your audience’s emotional state must also be taken into consideration when building your webpage. If a visitor is frustrated when looking on the web for a solution to his problem when he comes across your webpage, you want to be sure you are offering the correct solution for him and it needs to be obvious, right up front, if you want to successfully promote your product to him. This allows the visitor to get what he wants, right away and that is what put his trust in you. And now he is much more likely to purchase your products and pay attention to your offers.
When designing the layout for your website, you must consider all of the characteristics of your audience. Are these types of people going to be younger or are they older? Do they care about trendy things? Are they going to be searching for trends or are they just browsing the web for entertaining info to pass the time? Here is an example that I see all the time and am guilty of myself, introducing a brand new, super exciting game with a simple, straightforward and boring black text on top of a white background color will almost immediately turn prospects in the opposite direction. Make sure your site isn’t boring and that it makes sense with your theme.
Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience can relate to you as if you were a friend, family member, co-worker, or neighbor. This will result in building an actual relationship between your followers and yourself, which is what you need when you want to sell something later on.
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